Posted on: September 25, 2013 by admin

In the interior design universe, color is king. From establishing mood within a space to expressing personal taste, color takes center stage in defining our environments. Fully aware of this reality, manufacturers of wallpaper are rethinking how they approach product presentation so that it serves the way people shop, and York Wallcoverings is leading the charge with its new offering: the "Inspired By Color" collection.

By arranging wallpapers according to their predominant color, this new series of wallpaper books provides a more user-friendly shopping experience. The concept sounds simple, but its impact on the shopping experience is substantial. With twelve carefully curated books under the "Inspired By Color" line, York Wallcoverings is streamlining the wallpaper selection process like never before.

Why Color-Based Organization Matters

Historically, wallpaper collections have been grouped by theme, designer, or year of collection. The manufacturer or design experts may find this convenient, but homeowners or do-it-yourself decorators on the weekends who usually start their search with a color scheme in mind may not find it convenient.

Whether someone is renovating a kitchen, adding some personality to a home office, or remodeling a bedroom, they probably have a specific color scheme in mind. If they are seeking cool blue shades or warm beige backgrounds, sorting through thousands of unrelated designs in various colors can be an exercise in frustration. York's "Inspired By Color" collection eliminates that experience, letting customers skip to what they desire, saving them time and avoiding frustration.

An Idea That’s Catching On

While York's "Inspired By Color" may appear to be a new idea, it's actually one phase of a larger trend that's gained momentum in recent years. Blue Mountain, a comparatively young brand in the wallpaper business, has been promoting the concept of organizing wallpaper by color for the last five years or so, launching its "Design by Color" line.

That move proved to be a game-changer. Blue Mountain quickly rose through the ranks to become one of the highest-selling wallpaper distributors in North America. Their success signaled a shift in consumer behavior, and other manufacturers have been taking note ever since.

Now, York is taking the concept even further by blending their legacy of quality wallpaper with a user-friendly, color-coded system that makes sense for today’s buyers.

A Closer Look at the “Inspired By Color” Series

The "Inspired By Color" line consists of twelve distinct books, each highlighting a specific color category or theme. These collections give York's most well-liked patterns from all of her earlier collections a second chance at life in a more approachable format.

Here’s a snapshot of what shoppers can expect:

• "Inspired By Color" Beige: Beige wallpapers are timeless and soothing, providing a neutral background that complements practically any room. Ideal for people who want to create a sophisticated, classic look.

• "Inspired By Color" Blue: This collection features wallpapers that add depth and calm to a space, ranging from deep navy to gentle sky blues.

• "Inspired By Color" Red: The red-themed collection offers a plethora of rich, colorful options. For people who enjoy bold, lively interior design.

• "Inspired By Color" Yellow and Orange: These wallpapers are bright, cheery, and warm. Making them perfect for sunny kitchens, playful nurseries, or warm foyers.

• "Inspired By Color" Metallic: Shining metallic patterns that reflect light and enhance any space add a dash of luxury and contemporary sophistication.

• "Inspired By Color" Grasscloth: Grasscloth wallpapers are perfect for eco-conscious decorators. Looking for an organic look because they offer earthy tones and a natural texture.

• "Inspired By Color" Country & Lodge: This one combines earthy hues and traditional motifs. Influenced by rural living to create a homey, rustic atmosphere.

Customers can quickly select the styles and colors that best suit their vision thanks to this classification, which speeds up and improves the design process.

Setting a New Standard in Wallpaper Shopping

The "Inspired By Color" campaign is one piece of a broader movement toward customer-focused thinking in home furnishings retailing. As more consumers shop and remodel on their own. And increasingly shop online, there is an increased need for convenient, hassle-free buying experiences. York's move to take the lead with color is a direct response to this demand.

It also indicates a change in the industry. With other companies reading their own color-focused ranges, it's obvious that grouping wallpaper by color isn't a fad, it's the new norm.

The Conclusion

With today's hectic lifestyle, consumers are searching for an easier way to make informed choices sooner. York Wallcoverings' "Inspired By Color" collection provides just that, empowering shoppers to navigate by what is most important: the color they see in their room.

As more and more wallpaper manufacturers take this route, we can expect to see more collections oriented around color sorting. For homeowners and designers alike, that means less time searching and more time creating.

Whether you want to refresh your walls, start by thinking in color, and discover how "Inspired By Color" can turn your design dreams into reality.